How to Improve Your Content Performance on Social Media
A guest author contributed this content. The author’s views are entirely his or her own and may not reflect the views of Blog Hands.
Social media is one of the ruling tools of marketing. Whether a blogger, business owner, or influencer, social media posts are your way to success. Platforms such as Facebook, Instagram, and Twitter can drive brand awareness.
The question is how to get noticed on social media.
You need to improve your content performance to affect the audience on social networking sites. If you are wondering how to do that, just keep reading.
Put the focus on the reader
Social media mostly revolves around self-promotion. People try to prove that they are the best, deserve the attention of others, and show what they have to offer.
That is why you should take a different approach and focus on the reader.
Let’s say that you run a blog and want to promote your new article about fitness benefits. Here is how you should and shouldn’t promote your content:
Don't: Read my new post about the benefits of fitness. I covered it all.
Do: All of you who are still making excuses and skipping exercise should look at all this. You’ll see that it will change your mind.
Show your audience that what you do is for them.
Be present and consistent
Your social media performance can’t improve if you don’t post regularly. Show your presence enough, so they remember you, but not so much that they get bored.
Finding the right balance is the key!
Posting several times a day will overwhelm the audience, but a few posts a week can be just right.
For Facebook, you can use Facebook Insights to determine when your audience is online and post accordingly.
Post relevant content
Besides posting your content regularly, you also need to pay attention to what you post.
Sarah Myers, a marketing specialist at BestWritersCanada explains, “If you post something irrelevant and pointless just for the sake of publishing a post, it will only do you harm.”
If you want to improve content quality, every post you publish should be relevant and valuable to your audience. This means, that if you have a business that sells exercise equipment, posting about your cat’s new pillow isn’t something your target audience wants to see.
Publish high-quality content
No matter what type of content you publish, whether an image, text, or video, you need to ensure that it is high-quality.
Don’t be too lazy to invest your time and energy to deliver something worth reading or watching.
Photo by Startup Stock Photos from Pexels
Even when publishing written content, you should pay extra attention to how it is composed. In case you need some help with that, here are some online services and tools you can turn to:
GetGoodGrade – Whether you need some help to come up with an existing post or you want someone to edit your posts to perfection, this online writing service can help you out.
Canada-Writers – When you need a top-notch post that will surprise your readers, you can use this website to find writers who can help you. This website only works with incredibly talented professionals.
Grammarly – Before publishing any post, even if it’s just a description, run it through this online tool to ensure it is completely error-free.
The Essay Typer – If you want to edit your posts quickly, you can use this website. It will provide you with actionable writing tips and editing services reviews.
Interested in created video content? Check out Social Media Video Marketing – The Ultimate Guide
Be Relatable
People love posts that they can relate to and learn something from. Use this information to form your posts for your audience’s taste.
Post about everyday things everyone goes through in life or mention trending topics. Use tools such as GoogleTrends, Twitter Search, and Social Mention to find out what people are currently talking about.
Also, you can talk to your family and friends to see what type of post they would like to see. It will give you a general idea of what people are interested in.
Build curiosity
Photo by Noelle Otto from Pexels
Another powerful technique that will improve your content performance is building curiosity.
Professor of Economics and Psychology and an expert in curiosity, George Loewenstein, conducted a study that unveiled what triggers high levels of curiosity. The results showed that it peaks when something:
violates our expectations or challenges common beliefs
teases a gap in our knowledge
it’s not overdone (curiosity can get someone to click a headline, but it won’t keep them on the site forever)
With these tips, you can create a post that will give your audience enough to tickle their imagination and remember your post.
Add relevant links
Let people easily access your blog articles or product mentions by adding backlinks, promotional links, and call-to-actions.
“By adding a relevant link to your content, not only will you help your audience to find what you are talking about, but you will also bring leads to your blog or a website,” says Timothy Blake, a content manager at 99HomeworkHelp.
Even if you mention something or someone else’s work in your post, ensure you include a link to it.
Ask an open-ended question
Engage your target audience by adding a question at the end of your posts.
It will show your readers that you value their opinions. In this way, you will start an interaction with your followers and build a relationship with them.
Having some personal connection with your audience will automatically make the users your loyal followers. Accordingly, that will improve the performance of your posts.
Use effective images
Nowadays, people pay more attention to eye-catching images than plain words.
Include images in your social media posts whenever you can. Be creative and imaginative if you want to capture your audience's attention.
When it comes to Instagram, which solely revolves around images, try to think of something authentic, inspiring or funny to post. Original posts will make your brand memorable.
Conclusion
Small tips and tactics such as these can help you to build your social media presence. The content you publish depicts who you are and what you do, so you must pay close attention to how you’ll approach it.
It’s about understanding your audience's wants and how you want to present yourself. After all, if you care about your audience and put enough effort into your content, your social media presence will reflect that.