Search intent is the ultimate goal of the person searching for content. A search for running shoes may seem a simple enough request at first glance, but the intent behind the search could vary. Is this a potential customer looking to buy a pair of running shoes today in their neighborhood? Or does he want a brand comparison? Does she want to know what makes a shoe a running shoe? If you understand not only what search terms your visitors are using but also why they use them, you can optimize your content for their intent. This means that your site will be more valuable. As a result, your business will be more useful, your visitors will get more of the content they want, and search engines will be more likely to serve your content to their users.

Thinking of how to get blog readers? Blogs are one of the perfect ways to market a new brand. However, it is the most challenging time to attract attention. One may even feel like no one is interested in his/her brand, and he/she might be tempted to quit.

Whenever you are starting a blog, and you don’t know how to get blog readers, do not ever think of giving up. As a starter, you always require time to gather readers, but after blogging for some time, you will establish loyal readers who might end up always eager to check everything that you write.

They say that everyone has a novel inside them. It’s time for you to embrace your inner novelist because long-form content is hot. Writing in-depth content on subjects that you’re passionate about and that your readers will love is a great way to increase your traffic and boost your business.

Digital marketing gurus, including Neil Patel and Chris Brogan, have been advocating for long-form content. Once you get a handle on what it means to write long-form and how it can benefit your business, we reckon that you’ll be converted too.

There’s lots of great advice on the importance of headlines and optimizing headlines for more traffic and a better click-through rate. We know because we’ve created some of it! But sometimes content creators – amateurs and pros - just want to know the rules of headline capitalization, which is an under-served aspect of content writing.

Fortunately, there is a consensus regarding the basics of writing headlines. Where there are differences, four main headline formatting styles exist.

Have you ever written what you thought was a great blog post only to find it gets zero visibility on Google? What if you could follow guidelines that would help those posts reach Google’s first page? We have your solution, with a model that encourages top-notch writing and search engine optimization. By following these guidelines, you can hit all the marks for a great blog post, every time, and make the entire process quick and easy.

For too long now, buyer personas had been marketers’ little secret. What does that term mean, though?

According to Moosend’s definition: “A buyer persona is like averaging all the characteristics of our most loyal customers into one.” (Source)

Through buyer personas, your target audience can be represented accurately. This will be possible by segmenting this audience into categories based on demographics (age, gender, etc.).