Blogging offers site owners excellent opportunities. One of the most effective uses of content marketing is to develop a business’s authority. Whatever the size of your business or industry, knowing how to become an authority through blogging will help.

Become an authority through blogging by building trust through consistent, quality content that is relevant and focused. It will also help to do things that others are not, so look for areas where you can improve on content that’s already out there. Start the conversations that others are afraid to begin or have not considered and be helpful.

Your content is critical to the success of your website. Don’t create, post, and hope for the best. Monitor your content to understand how your website is performing. Give it the best chance of success, and gain valuable insights to inform your future content creation.

Thankfully, we have ways to improve content performance in all the main areas. The most useful metrics to measure and improve content performance are

If you run a business or if you're looking to monetize your blog, posting informative, useful content is key to driving more traffic to your website. If you give away valuable information that's been well written, you can establish yourself as an expert in your field. Experts are seen as trustworthy and therefore generate more sales and brand loyalty than others. We’ll tell you how to get there when you are starting from scratch.

You've heard it everywhere, including from us: To grow your website traffic - you need great content. If you haven’t got the time to thoroughly research, plan, and write a piece that demonstrates your expertise on a given subject, however, combining professional help with a content brief template might be the answer.

Writing thoughtful content is a time-consuming task. Writing engaging content requires the skills of an experienced writer. And getting the content to rank well on search engine results requires knowledge of search engine optimization. You can help a professional co-ordinate all these disciplines by putting together a content brief template in which you describe your writing requirements.

So how do you optimize content for the Google Answer Box? If Google thinks there’s a high probability they know what the user is looking for they will be presented with a snippet of rich information at the top of the page. The snippets tend to answer the question concisely or provide the precise information the user is looking for. You can get your content in a Google Answer Box by identifying useful keywords, answering the question concisely, and organizing both your page and your content.

If you want to be the go-to site for your topic and keywords, content gap analysis can take you there. Followed by strategic action, performing content gap analysis is an excellent way to boost the performance of your SEO efforts and increase social shares.

Two things will put you ahead of the competition when it comes to using content gap analysis to create better content. First, throughout content gap analysis, focus on the most important part of your business: your customers. Second, remember that SEO is continuous. Don’t groan. Reap the rewards of a content gap analysis several times a year. Or have a professional blog writing service take care of them for you. A service like Bloghands can ensure you are always improving and meeting the needs of your customers.